Two benchmark studies provide estimates of how serious the problem is.  In 2004, Rob Brinkerhoff, professor at Western Michigan University, found that approximately 20% of participants never attempt to apply what they learn in a training program and another 65% try to apply what they learned but soon revert back to their old ways.  That equates to an 85% scrap learning figure! 

More recently KnowledgeAdvisors, a Corporate Executive Board (CEB) company reported that in the average organization 45% of all delivered training is not applied.  Whether it’s 45% or 85%, think about the resources wasted in planning and delivering training and the lost opportunity from training not applied!

The message is clear: scrap learning is a huge problem for L&D and a tremendous waste of organizational resources!  What if there was a proven method to identify the extent of scrap learning within your organization?  What if you could identify those learners least likely to apply the training they have received and target them directly with follow-up and reinforcement activities?  Now you can

 In this session, you will:

• Examine the impact scrap learning has on wasted organization resources and lost credibility with business executive stakeholders.
• Discover how to build a predictive learning analytics algorithm that identifies those learners who are most likely, at risk, and least likely to apply what they learn in a training program back on the job.
• Examine the 7 benefits of using PLA in your organization and the 3 phases and 9 steps for getting started.

Speaker Bio

Ken is founder and CEO of Phillips Associates, a consulting company with expertise in measurement and evaluation of learning.  He has more than 30 years experience designing learning instruments and assessments and has authored more than a dozen published learning instruments.  He regularly speaks to professional associations, university classes and corporate L&D groups.  Since 2008, he has spoken at the Association for Talent Development (ATD) annual International Conference on measurement and evaluation of learning topics.  Ken earned the Certified Professional in Learning and Performance (CPLP) credential from ATD in 2006 and was re-certified in 2009, 2012 and again in 2015.

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