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47 Tips and Best Kept Secrets for Designing Level 1-4 Evaluations

  • 06/23/2016
  • 8:30 AM - 4:00 PM
  • Macy's (Credit and Customer Service) 1345 S. 52nd Street Tempe AZ 85281

Registration


Registration is closed
No matter how well you design and deliver learning within your organization, you are probably experiencing increased demands to demonstrate how your learning programs impact business results.  Unfortunately, many L&D professionals struggle with this because they are simply uninformed in the art and science of evaluation design. 

This in-depth, one-day workshop fills that gap and provides practical tips and specific guidelines for creating valid, scientifically sound Level 1, 2, 3 and 4 evaluations that produce data with high perceived value.  These tips and guidelines are based on current education and behavioral science research findings in test creation and survey design methodology.

In this comprehensive workshop, you will:

  • Examine the Kirkpatrick/Phillips 5 Level evaluation model and how to build a “chain of evidence” demonstrating program value.
  • Discover 14 tips for creating Level 1 evaluations that produce powerful data and can be used to forecast participant learning, intent to apply what was learned back on the job, and likely impact on business results.
  • Discover 15 tips for creating valid, scientifically sound Level 2 multiple choice test questions that measure job application and not mere recall.
  • Discover 12 tips for creating scientifically sound Level 3 participant surveys that measure on-the-job behavior change.
  • Examine a two-phase eight guideline process for conducting Level 4 evaluations that connect a learning program with business results.

 Speaker Bio

Ken is founder and CEO of Phillips Associates, a consulting company with expertise in measurement and evaluation of learning.  He has more than 30 years experience designing learning instruments and assessments and has authored more than a dozen published learning instruments.  He regularly speaks to professional associations, university classes and corporate L&D groups.  Since 2008, he has spoken at the Association for Talent Development (ATD) annual International Conference on measurement and evaluation of learning topics.  Ken earned the Certified Professional in Learning and Performance (CPLP) credential from ATD in 2006 and was re-certified in 2009, 2012 and again in 2015.

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