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Instructional Design SIG - Can We Talk About Marketing Your Learning?

  • 10/11/2023
  • 12:00 PM - 1:00 PM
  • Virtual Session


  • Free!
  • Chapter Partners

Registration is closed

If you're looking to share experiences, challenges, and connections with like-minded peers who focus on instructional design, ATD VOS can help you find your tribe!  SIGs are free for ATD VOS Members!

Instructional Design Special Interest Group

Wednesday, October 11, 2023

12:00 PM - 1:00 PM Arizona

Virtual Session

Our learners rely on us to provide the content and instruction they need to succeed in their role within our organization.

During the October Instructional Design SIG, we'll help to guide an interactive conversation discussing how to bring the learners to our learning events.

Our conversation may focus around marketing theories and models of engagement. We may discuss:

  • Fogg's behavior model
  • Engagement theory
  • The 7 touches principle
  • And more!

  • What is the group?

In our Instructional Design Special Interest Group, we will focus on the Instructional Design capability of ATD's Talent Development Capability Model™.  Each session will have a focused topic, but we welcome a diverse and organic discussion that may lead to other brilliant ideas.  The ATD VOS Instructional Design SIG will meet every other month through 2023.

Who can attend?

All learning, development, and talent professionals are welcome to join--whether you're just starting to develop your first official course or you're a seasoned expert who uses SAM.

How does ATD define 'instructional design?'

Instructional design is an essential element of an effective learning effort. The creation of learning experiences and materials is what results in the acquisition and application of knowledge and skills. Talent development professionals follow a system of assessing needs, designing a process, developing materials, and evaluating effectiveness. Instructional design requires the analysis and selection of the most appropriate strategies, methodologies, and technologies to maximize the learning experience and knowledge transfer.

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