Role: Director, Marketing & Communications
Main role responsibilities
- Ensures regular communications are sent to members, minimally once each quarter.
- Ensures that the chapter adheres to ATD branding guidelines.
- Develop and execute strategy for maintaining and improving Chapter communications
- Design and manage annual budget for Marketing and Communications function; audit expenses monthly to ensure chapter's sound financial status.
- Manage Chapter publicity and media relations
- Market programs, events, and special projects (ex. Workshops, ATD certificate programs)
- Advise Board of market trends
- Production and publication of Chapter newsletter; solicitation of general interest articles, letters from the President, articles promoting ATD and chapter activities, reviews of previous meetings, membership updates, etc.
- Coordinate communication activities with related activities of Membership, Professional Development and Programs, Community Relations, Digital Content, and other offices as needed
- Report on communications-related topics and metrics to Board
- Attend and participate in monthly Board Meetings and ATD Chapter Leaders Conference (ALC)
- Recruits and trains volunteers to support marketing and communications functions
- Stays current with ATD strategies and operations
- Partners with other committees (Membership, Programs, Volunteers, Community relations) to highlight the value of becoming a member, volunteer, leader, and/or sponsor and with ATD National Chapter Relations Manager and Advisor to market/communicate national programs and promotions
- Attends and participates in monthly board meetings and chapter programs.
- Tracks marketing trends from chapter communications
- Participates in other chapter events, committee meetings, and conferences as available
- Represents chapter professionally and ethically in all business functions/organizational activities
Skills and Qualifications
- Power Member of ATD (chapter + national)
- Solid marketing and public relations skills
- Skilled in written and verbal communication, personal interaction, and problem-solving
- Ability to plan, organize and execute activities as required by the position
- Ability to complete projects within established timeframes
- Ability to delegate tasks and monitor follow-through
- Time available to fully participate in chapter programs and board meetings
- Willingness to advocate for the chapter
- Ability to seek others out as volunteers
Responsibilities as Board Member
- 2 year role
- As a leader in the Chapter, attend 2/3 of Chapter events
- Attend at least 8 of 10 board meetings annually -- most board meetings are virtual
- Recruit and train replacement
- Required: Power Membership (national ATD + local chapter)
You'll work with the Directors of Professional Development (programs), Membership, Volunteers, and Community Relations most closely .
What Your Year Looks Like
Your year will be tied to the cadence of chapter and communications events.