Role: Director, Marketing & Communications

Main role responsibilities

General

• Ensures  regular communications are sent to members, minimally once each quarter.
• Ensures that the chapter adheres to ATD branding guidelines.

Communications

• Develop and execute strategy for maintaining and improving Chapter communications
• Design and manage annual budget for Marketing and Communications function; audit expenses monthly to ensure chapter's sound financial status.
• Manage Chapter publicity and media relations
• Market programs, events, and special projects (ex. Workshops, ATD certificate programs)
• Advise Board of market trends
• Production and publication of Chapter newsletter; solicitation of general interest articles, letters from the President, articles promoting ATD and chapter activities, reviews of previous meetings, membership updates, etc.
• Coordinate communication activities with related activities of Membership, Professional Development and Programs, Community Relations, Digital Content, and other offices as needed
• Report on communications-related topics and metrics to Board
• Attend and participate in monthly Board Meetings and ATD Chapter Leaders Conference (ALC)

Training

• Recruits and trains volunteers to support marketing and communications functions
• Stays current with ATD strategies and operations

Board Participation

• Partners with other committees (Membership, Programs, Volunteers, Community relations) to highlight the value of becoming a member, volunteer, leader, and/or sponsor and with ATD National Chapter Relations Manager and Advisor to market/communicate national programs and promotions
• Attends and participates in monthly board meetings and chapter programs.
• Tracks marketing trends from chapter communications
• Participates in other chapter events, committee meetings, and conferences as available
• Represents chapter professionally and ethically in all business functions/organizational activities

Skills and Qualifications

• Power Member of ATD (chapter + national)
• Solid marketing and public relations skills
• Skilled in written and verbal communication, personal interaction, and problem-solving
• Ability to plan, organize and execute activities as required by the position
• Ability to complete projects within established timeframes
• Ability to delegate tasks and monitor follow-through
• Time available to fully participate in chapter programs and board meetings
• Willingness to advocate for the chapter
• Ability to seek others out as volunteers

Responsibilities as Board Member

• 2 year role
  
• As a leader in the Chapter, attend 2/3 of Chapter events
• Attend at least 8 of 10 board meetings annually -- most board meetings are virtual
• Recruit and train replacement
• Required: Power Membership (national ATD + local chapter)
  

Key Collaborators

What Your Year Looks Like