Ensures regular communications are sent to members, minimally once each quarter.
Ensures that the chapter adheres to ATD branding guidelines.
Develop and execute strategy for maintaining and improving Chapter communications
Design and manage annual budget for Marketing and Communications function; audit expenses monthly to ensure chapter's sound financial status.
Manage Chapter publicity and media relations
Market programs, events, and special projects (ex. Workshops, ATD certificate programs)
Advise Board of market trends
Production and publication of Chapter newsletter; solicitation of general interest articles, letters from the President, articles promoting ATD and chapter activities, reviews of previous meetings, membership updates, etc.
Coordinate communication activities with related activities of Membership, Professional Development and Programs, Community Relations, Digital Content, and other offices as needed
Report on communications-related topics and metrics to Board
Attend and participate in monthly Board Meetings and ATD Chapter Leaders Conference (ALC)
Recruits and trains volunteers to support marketing and communications functions
Stays current with ATD strategies and operations
Partners with other committees (Membership, Programs, Volunteers, Community relations) to highlight the value of becoming a member, volunteer, leader, and/or sponsor and with ATD National Chapter Relations Manager and Advisor to market/communicate national programs and promotions
Attends and participates in monthly board meetings and chapter programs.
Tracks marketing trends from chapter communications
Participates in other chapter events, committee meetings, and conferences as available
Represents chapter professionally and ethically in all business functions/organizational activities
Skills and Qualifications
Power Member of ATD (chapter + national)
Solid marketing and public relations skills
Skilled in written and verbal communication, personal interaction, and problem-solving
Ability to plan, organize and execute activities as required by the position
Ability to complete projects within established timeframes
Ability to delegate tasks and monitor follow-through
Time available to fully participate in chapter programs and board meetings
Willingness to advocate for the chapter
Ability to seek others out as volunteers
Responsibilities as Board Member
2 year role
As a leader in the Chapter, attend 2/3 of Chapter events
Attend at least 8 of 10 board meetings annually -- most board meetings are virtual
Recruit and train replacement
Required: Power Membership (national ATD + local chapter)
You'll work with the Directors of Professional Development (programs), Membership, Volunteers, and Community Relations most closely .
What Your Year Looks Like
Your year will be tied to the cadence of chapter and communications events.