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Role: Director, Marketing & Communications

Main role responsibilities

General

      • Ensures  regular communications are sent to members, minimally once each quarter.
      • Ensures that the chapter adheres to ATD branding guidelines.

    Communications

      • Develop and execute strategy for maintaining and improving Chapter communications
      • Design and manage annual budget for Marketing and Communications function; audit expenses monthly to ensure chapter's sound financial status.
      • Manage Chapter publicity and media relations
      • Market programs, events, and special projects (ex. Workshops, ATD certificate programs)
      • Advise Board of market trends
      • Production and publication of Chapter newsletter; solicitation of general interest articles, letters from the President, articles promoting ATD and chapter activities, reviews of previous meetings, membership updates, etc.
      • Coordinate communication activities with related activities of Membership, Professional Development and Programs, Community Relations, Digital Content, and other offices as needed
      • Report on communications-related topics and metrics to Board
      • Attend and participate in monthly Board Meetings and ATD Chapter Leaders Conference (ALC)

    Training

      • Recruits and trains volunteers to support marketing and communications functions
      • Stays current with ATD strategies and operations

    Board Participation

      • Partners with other committees (Membership, Programs, Volunteers, Community relations) to highlight the value of becoming a member, volunteer, leader, and/or sponsor and with ATD National Chapter Relations Manager and Advisor to market/communicate national programs and promotions
      • Attends and participates in monthly board meetings and chapter programs.
      • Tracks marketing trends from chapter communications
      • Participates in other chapter events, committee meetings, and conferences as available
      • Represents chapter professionally and ethically in all business functions/organizational activities

    Skills and Qualifications

      • Power Member of ATD (chapter + national)
      • Solid marketing and public relations skills
      • Skilled in written and verbal communication, personal interaction, and problem-solving
      • Ability to plan, organize and execute activities as required by the position
      • Ability to complete projects within established timeframes
      • Ability to delegate tasks and monitor follow-through
      • Time available to fully participate in chapter programs and board meetings
      • Willingness to advocate for the chapter
      • Ability to seek others out as volunteers

    Responsibilities as Board Member

      • 2 year role
      • As a leader in the Chapter, attend 2/3 of Chapter events
      • Attend at least 8 of 10 board meetings annually -- most board meetings are virtual
      • Recruit and train replacement
      • Required: Power Membership (national ATD + local chapter)

    Key Collaborators

    You'll work with the Directors of Professional Development (programs), Membership, Volunteers, and Community Relations most closely .

    What Your Year Looks Like

    Your year will be tied to the cadence of chapter and communications events.
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