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Role: Social Media Associate

Main role responsibilities

Chapter Support

·         Works closely with the Director of Marketing and Communications to implement a strategy to engage and motivate active online advocates

·      Stays up to date on new tools and how other organizations are using them, so that the chapter uses these technologies effectively

·      Moderates message boards and keeps spam and unwanted solicitations in check

·      Serves as an advocate for the community internally. Provides management with grassroots feedback and ideas

Board Participation

·         Serves as a subject-matter expert advising the chapter board on the use of social media in support of its mission

·     Supports and promotes CARE, and the strategic goals and action plans of the chapter

·     Represents the chapter professionally and ethically in all business functions/organizational activities

·     Participates in chapter events, committee meetings, and regional conferences as available


·         Member of chapter required, Member of ATD National preferred

·      Commitment to the chapters’ Mission, Vision, Strategy, and Goals

·      Skilled in written and verbal communication, personal interaction and problem-solving

·      Ability to plan, organize and execute activities as required by the position

·      Ability to complete projects within established timeframes

·      Willingness to advocate for the chapter

·      Ability to seek others out as volunteers

·      High degree of familiarity with the internet, social networking tools, and online protocol

·      Ability to solve community disputes and enforce rules

·      Ability to teach, guide, and encourage others about the best practices in social media, including patience with people new to social media

·      In-depth familiarity with online community best practices, and experience interacting in a variety of online contexts.

·      Experience blogging and utilizing social networking technology (advance coding skills not required)

ATD Resources:

Chapter Relations Manager (CRM)

National Advisors for Chapters (NAC)

Chapter Affiliation Requirements (CARE)

Sharing Our Success (SOS)

Chapter Leader Community (CLC)

Leadership Connection Newsletter (LCN)


Chapter Leader Webcasts

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